Tiji Festival Trek In Upper Mustang

The Tiji Festival, an exciting annual event, takes place in Upper Mustang, a picturesque region that has drawn tourists for centuries. Started by Samdup Rabten Mustang in the 17th century, the festival once brought together kings from various districts to participate in special rituals at the Chhode Monastery in Lo Manthang.

Good To Know

  • Duration 17 days
  • Activity Trekking
  • Difficulty Type Moderate
  • Best Season Late April to early May
  • Max. Altitude 3840 m
  • Accommodation Star Hotel and Tea House
  • Meal Breakfast, Lunch, and Dinner
  • Trip Starts Kathmandu

The Tiji Festival, an exciting annual event, takes place in Upper Mustang, a picturesque region that has drawn tourists for centuries. Started by Samdup Rabten Mustang in the 17th century, the festival once brought together kings from various districts to participate in special rituals at the Chhode Monastery in Lo Manthang.

Upper Mustang, with its highest trek altitude reaching 3,840 meters (12,598 feet) above sea level, sets the stage for the Tiji Festival Trek. This mesmerizing three-day event features Tibetan rituals that tell the story of a son’s mission to save the Mustang kingdom from destruction.

Monks, dressed in elaborate costumes and masks, lead the festival’s dances and rituals, aiming to drive away evil spirits. Organized by the Choedhe Monastery, part of the Sakya sect of Buddhism, the festival celebrates the triumph of Good over Evil and God over Demon.

The festival includes a series of dance performances:
Day 1: Tsa Chaam Dance– Shows the birth of ‘Dorji Sonam,’ a reincarnated Buddha, confronting a demon troubling the Mustang kingdom.
Day 2: Nga Cham Dance– Depicts Dorjee Sonam’s attempt to send the demon back to the Buddha realm.
Day 3: Rha Cham Dance– Symbolizes Dorjee Sonam’s victory over the demon, banishing it from Mustang and bringing peace and prosperity.

To join the Tiji Festival Trek, a special permit is needed, which requires at least two people in a group. Solo travelers can be arranged to join other groups. You’ll need original passport copies to get restricted area permits, ensuring a culturally rich and well-organized adventure.

This SEO-friendly version includes keywords like “Tiji Festival,” “Upper Mustang,” “Tiji Festival Trek,” “Tibetan rituals,” and “Choedhe Monastery,” making it more likely to appear in search engine results.

6. Industry overview and market trends The organic agriculture industry has been witnessing substantial growth globally, driven by increasing consumer demand for healthier and environmentally sustainable food options. People are becoming more aware of the adverse effects of chemical pesticides, fertilizers, and genetically modified organisms on both health and the environment. As a result, the organic food sector has expanded from a niche market to a more mainstream option for health-conscious consumers. Major market trends are as follows: 6.1 Rising demand for organic food More consumers are choosing organic options due to health benefits and concerns about chemical residues in conventional produce. 6.2 Experience based consumption Consumers are seeking experiences beyond just purchasing products. Activities like farm visit and vegetable picking are gaining popularity. 6.3 Environmental consciousness Consumers are becoming more aware of the environmental impact of conventional farming practices and are looking for sustainable alternatives. 7. Business impacts 7.1 Positive impacts:  Promote health and wellness by providing access to fresh, nutrient-rich vegetables.  Encourage sustainable farming practices that benefit the environment.  Strengthens community ties by offering educational opportunities and hands on farming experiences. 7.2 Negative impacts:  Dependency on favorable weather conditions for crops growth.  Limited scalability due to the hands-on model, which may restrict production capacity.  Highest initial investment for organic farming infrastructure and potential capacity. 8. Marketing Plan (AIDA) 8.1 A: awareness i. Pamphlet Distribution: Design visually appealing pamphlets that highlight our unique offerings, benefits of organic vegetables, and the pick-your-own experience. Distribute these at local health food stores, schools, community centers, and during farmers’ markets. ii. Social Media Advertising Leverage platforms like Instagram and Facebook for targeted ads focusing on the local area. Use engaging visuals of the farm, vegetables, and happy customers picking produce. Sponsored posts should highlight special events or promotions, like seasonal harvest days. iii. Influencer Collaborations Partner with local food and lifestyle influencers to promote our farm. They can share their experiences through posts and stories, showcasing the joy of self-harvesting and the quality of our produce. Their authentic endorsement will help reach a wider audience. iv. Community Events Host open-house days or participate in local fairs and markets where people can sample produce and learn about our farm. This direct interaction builds brand recognition within the community. 8.2 I: interest i. Website Optimization: Create a user-friendly website with engaging content that describes our services, farming practices, and benefits of organic produce. Include a blog section for educational articles on sustainability, health benefits, and recipes using our vegetables. ii. Email Newsletter: Develop a monthly newsletter featuring updates, upcoming events, seasonal harvest schedules, and special promotions. Encourage website visitors to sign up for the newsletter to stay informed and engaged. iii. Interactive Social Media Content: Utilize polls, Q&A sessions, and behind-the-scenes videos on social media to pique interest. For example, showcase the process of planting, growing, and harvesting vegetables, which can deepen customer interest in the farm experience. 8.3 D: Desire i. Promotional Offers: Create attractive promotions to entice customers to visit. For example: • Buy 1 kg of vegetables and receive 100 grams of fresh coriander for free. • Purchase 5 kg of vegetables and get both coriander and chili peppers free. • Consider loyalty programs that reward repeat visits or purchases, further building desire among customers to engage with the farm. ii. Customer Testimonials: Share success stories and testimonials from satisfied customers who have enjoyed the pick-your-own experience. Highlight their stories on social media and the website to showcase the emotional and experiential benefits of the farm. 8.4 A: Action i. Call-to-Action Buttons: On the website and social media, include clear call-to-action buttons like “Book Your Visit Now,” “Subscribe for Updates,” or “Join Our Newsletter.” Make it easy for customers to take the next step toward engaging with the farm. ii. Special Events: Organize themed harvesting days (e.g., family fun days, educational workshops) that require prior registration. This encourages immediate action from potential customers while providing them with an engaging experience. iii. Guarantee of Freshness: Reinforce the quality of our vegetables by offering a freshness guarantee, ensuring customers receive the best possible produce. Highlight this guarantee in all marketing materials to build trust and encourage visits. Awareness Interest Desire Action Figure 4. AIDA model 9. Business economics i. Primary revenue source:  Direct sales to consumers who visit the farm to pick their own vegetables.  Revenue from selling pre-harvested vegetables at local markets and shopkeepers. ii. Secondary revenue source:  Hosting farm tours  Workshops on organic farming  Selling organic seeds  Educational tours or program for schools and community groups  Compost soil 10. Operational Milestones Table 3 operational milestones Years Milestones 1 • Establishment of farm within 5 ropani land. • Sell vegetables to 500 households and 15 shopkeepers on a regular basis. • Grow 2 k followers on facebook. • Hire 2 workers. 2 • Sell vegetables to 1000 household and 25 shopkeepers on a regular basis. • Promotion through facebok friends and paid websites on facebook. • Expand farm area from 5 ropani to 7 ropani. • Sell at least 10 types of vegetables at the market. • Hire 3 workers. • Buy machinery products like small tractor. • Worker training. 3 • To sell vegetables to 1500 households of Tarkeshwor municipality. • Door to door promotion for educational programs and workshops • Expand farm area from 7 to 10 ropani. 4 • Expansion of B2B relationships • Introduction of workshops and tours • Achieve operational sustainability • Maintain growth 5 • Opening a farm on second location • Expand product offerings. 11. Business model canvas Like all other business, our Pick Your Own Vegetables has also 9 building blocks of business which is depicted in Table 2 Table 4 Business model canvas Block Description Customer Segments Local families, health-conscious individuals, retail stores, and tourists. Value Proposition Fresh, pesticide-free vegetables with a pick-your-own farm experience for transparency and sustainability Channels On-farm sales, subscription boxes, retail partnerships, social media. Customer Relationships Personal support, loyalty programs, subscription boxes, community events. Revenue Streams Direct sales, subscriptions, farm tours, organic workshops, and educational programs Key Resources Farm land, organic seeds, irrigation, digital platforms, skilled staff. Key Activities Organic farming, marketing, customer engagement, and retail partnerships. Key Partnerships Local stores, schools, influencers, and community organizations. Cost Structure Land lease, equipment, labor, seeds, marketing, and logistics. 12. Financial Projection (3-Year Plan) Table 5 yearly revenue Revenue Year 1 Year 2 Year 3 Primary sources 8,00,000 13,00,000 18,00,000 1. Direct Vegetable Sales to Consumers Rs. 5,00,000 Rs. 8,50,000 Rs. 12,00,000 Projected Sales Volume 10,000 kg 17,000 kg 24,000 kg Price per kg Rs. 50 Rs. 50 Rs. 50 No. of Visits (Average 3 kg per Visit) 3,333 visits 5,667 visits 8,000 visits 2. Pre-Harvested Vegetable Sales to Shops Rs. 3,00,000 Rs. 4,50,000 Rs. 6,00,000 Projected Sales Volume 6,000 kg 9,000 kg 12,000 kg Price per kg Rs. 50 Rs. 50 Rs. 50 Secondary Revenue Rs. 35,000 Rs. 52,500 Rs. 270,000 1. Farm Tours (Educational) - - Rs. 1,50,000 Number of Tours - - 30 tours Price per Tour - - Rs. 5,000 2. Workshops on Organic Farming - - Rs. 120,000 Number of Workshops - - 20 Price per Workshop - - Rs. 6000 3. Sales of Organic Seeds & Compost Rs. 35,000 Rs. 52,500 Rs. 75,000 Units Sold 500 700 1000 Price per Unit 70 75 75 Total Revenue Rs. 835,000 Rs. 1,352,500 Rs. 2,070,000 Table 6 set up cost Cost Category Amount (NPR) Setting up the business Legal Fees Rs. 20000 Business Registration Rs. 12,000 Domain Name Registration Rs. 5,000 Business Licenses and Taxes Rs. 10,000 Other (Consultancy & Miscellaneous) Rs. 10,000 Total setting up the business Rs. 57000 Setting up the premises Lease Deposit and Advance Rent (Land for farming) Rs. 2,10,000 Fit-out (Farm infrastructure) Rs. 2,50,000 Utilities (Electricity, Water Connection) Rs. 50,000 Office Supplies and Equipment Rs. 70000 Other (Greenhouse setup) Rs. 1,00,000 Total setting up the premises Rs. 6,80,000 Equipment Farming Equipment (Plows, tillers, etc.) Rs.3 ,00,000 Vehicles (Transport for Vegetables) Rs. 2,50,000 Irrigation System (Drip irrigation) Rs. 1,00,000 Telecommunications (Phones, Internet) Rs. 20,000 Computers/Tablets (For managing bookings) Rs. 60,000 Other (Seeds, fertilizers, and basic tools) Rs. 50,000 Total Equipment Rs. 7,80,000 Starting operations Branding and Logo Design Rs. 10,000 Website Design (Online Booking System) Rs. 30,000 Marketing, Advertising, and Promotion Rs. 2,00,000 Working Capital (Labor and Utility Bills) Rs. 3,00,000 Other (Signboards, packaging materials)SS Rs. 25,000 Total Starting operations Rs. 5,65,000 Start-up Capital Equity Investment (Owner and Partners) Rs. 10,00,000 Borrowings (Loan from banks) Rs. 5,00,000 Founder’s Investment Rs. 5,00,000 Total Starting operations Rs. 20,00,000 Total Set-up Costs Rs. 4,082,000 Table 7Profit and loss forecast of year 1 Jan Feb March April May June July Sales Revenue 30,000 35,000 50,000 Rs60,000 Rs65,000 Rs90,000 Rs125,000 TOTAL REVENUES Rs30,000 Rs35,000 Rs50,000 Rs60,000 Rs65,000 Rs90,000 Rs125,000 Expenses Salaries Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rent Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Utilities Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Interest Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 TOTAL EXPENSES Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Result Net profit margin -Rs21,700 -Rs16,700 -Rs1,700 Rs8,300 Rs13,300 Rs38,300 Rs73,300 Aug Sep Oct Nov Dec Totals 135,000 Rs110,000 Rs85,000 Rs100,000 Rs150,000 Rs1,035,000 Rs0 Rs135,000 Rs110,000 Rs85,000 Rs100,000 Rs150,000 Rs1,035,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs300,000 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs210,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs60,000 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs50,400 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs620,400 Rs0 Rs83,300 Rs58,300 Rs33,300 Rs48,300 Rs98,300 Rs414,600 Break-Even Point = Fixed Costs / (Price per Unit - Variable Cost per Unit) = Projected Revenue Growth= (Projected Revenue Next Year - Projected Revenue This Year) / Projected Revenue This Year Startup Burn Rate= Monthly Operating Expenses Runway= Cash Reserves / Burn Rate 13. SWOT analysis (Business). A SWOT analysis offers valuable insights for the strategic planning of our pick your own vegetable business. The aim is to leverage opportunities presented by increasing urbanization and sustainability trends while also tackling potential threats, including high initial costs and high dependency on customer visit. Below is an explanation of our business's SWOT analysis. Strength • Unique Business Model: The "Pick Your Own Vegetables" concept is a novel idea in the Kathmandu Valley. By allowing customers to harvest their own produce, it creates a personalized and interactive experience that sets it apart from traditional vegetable sellers and local markets. • Focus on Health and Sustainability: Offering organic, pesticide-free vegetables aligns with the growing demand for healthier food options. This focus on health and sustainability gives the business a competitive advantage as more consumers are opting for environmentally friendly and nutritious choices. • Direct Customer Engagement: By directly involving customers in the farming process, the business fosters stronger relationships and loyalty. The hands-on experience not only enhances customer satisfaction but also promotes repeat visits. • Educational Component: The farm's focus on educating visitors about sustainable agriculture adds value beyond the products. This can attract schools, families, and organizations looking for educational experiences, further solidifying the brand's reputation. Weakness • High Initial Costs: Establishing the farm, securing organic certifications, and setting up the infrastructure require significant upfront investment. Organic farming equipment, land leasing, and marketing expenses can strain the initial budget. • Dependency on Customer Visits: The business relies heavily on customer engagement through farm visits. Any decline in visits due to unfavorable weather, holidays, or personal schedules can impact sales. Limited scalability due to the farm's hands-on nature may restrict growth. • Weather-Dependent Operations: Since crop yields and customer experiences are tied to weather conditions, extreme weather events like heavy rains or droughts could negatively affect both vegetable production and farm visits. • Limited Product Variety Initially: While the farm may offer a selection of vegetables, the variety could be limited during initial stages of operation due to space, resources, or crop management challenges. This may not appeal to customers looking for a wide range of produce. Opportunity • Growing Demand for Organic Products: As health awareness continues to rise in Nepal, more people are actively seeking organic, chemical-free produce. The demand for sustainable and eco-friendly farming practices presents an opportunity to capture a larger segment of health-conscious consumers. • Experience-Based Consumption Trends: Increasing numbers of consumers, especially families and tourists, seek out unique experiences. The "pick your own" model capitalizes on this trend, offering a fun and educational activity that blends tourism with farming. • B2B Collaborations with Restaurants and Retailers: Partnering with local organic restaurants, cafes, and retail outlets provides an additional revenue stream. Supplying fresh vegetables to these businesses can create recurring sales and help the farm reach a wider audience. • Expansion of Educational Programs: There is growing interest in sustainable farming education. Hosting workshops, training programs, and tours for schools and community groups can attract a diverse customer base, while also serving as a secondary revenue stream. Threats • Competition from Local Farms and Traditional Sellers: While the organic market is still niche, other local farms or retail vegetable sellers may also adopt similar practices or marketing strategies. Traditional vendors who sell cheaper, non-organic produce can compete on price, making it harder for the farm to capture price-sensitive customers. • Market Saturation: As more farmers and sellers begin to focus on organic or pesticide-free produce, the market could become saturated. This could make it difficult for the farm to differentiate itself, especially if competitors offer lower prices or better convenience. • Dependence on Favorable Government Policies: Organic farming is subject to local and national regulations. Unpredictable government policies, such as taxes on organic produce, subsidies to competitors, or bureaucratic delays, could negatively affect operations and growth potential. • Threat of Imported Vegetables: The influx of cheaper, mass-produced vegetables from neighboring countries like India poses a threat. These imported vegetables, despite not being organic, could attract customers due to their lower prices, affecting local organic producers. 14. SWOT Analysis (Personal) Strength • Industry Knowledge: Deep understanding of sustainable agriculture, organic farming, and customer preferences for fresh, pesticide-free produce. • Location Advantage: Proximity to urban areas like Kathmandu provides easy access to a large customer base. • Customer Experience Focus: A 'pick your own' model fosters customer engagement, creating memorable and unique experiences that can build loyalty. • Flexibility: Ability to adapt to changing market demands and trends, ensuring offerings stay relevant to consumer preference Weakness • Resource Constraints: Limited financial resources or infrastructure may affect scaling operations in the early stages. • Marketing Reach: Awareness of the business may be restricted, especially in more remote areas, due to limited online presence or advertising. • Time-Intensive Model: The 'pick your own' experience may require more time commitment from customers, which may not appeal to everyone. • Supply Chain Management: Coordinating fresh produce logistics and ensuring timely deliveries can be challenging, especially during high-demand periods. Opportunity • Growing Demand for Organic Produce: Increasing awareness of health and environmental benefits boosts demand for organic, locally sourced vegetables. • Sustainability Trends: The focus on sustainable agriculture aligns with global environmental trends, attracting eco-conscious consumers and potential partnerships. • Expansion into Agri-Tourism: Opportunity to develop educational or tourism experiences on the farm, adding additional revenue streams. • E-commerce Growth: Expanding the business online to provide customers the convenience of pre-ordering vegetables for home delivery or pickup. Threats • Market Competition: Emerging competitors offering similar organic produce and experiences may impact market share. • Climate Change Risks: Unpredictable weather patterns and natural disasters pose risks to crop yield and supply. • Economic Uncertainty: Fluctuating consumer spending due to economic instability may affect demand for premium-priced organic products. • Regulatory Changes: Potential changes in agriculture policies, taxes, or organic certifications could increase operating costs or complicate compliance. 15. PEST Analysis for Pick Your Own Vegetables A PEST analysis examines the external macro-environmental factors that could impact the operations and growth of the business. For Pick Your Own Vegetables, these factors are crucial for understanding the environment in which the business operates and for planning strategic actions accordingly. 15.1 Political Government policies and regulations significantly influence the agricultural sector. For Pick Your Own Vegetables, understanding and adhering to these political influences is essential: i. Agricultural Subsidies: The Nepalese government offers various subsidies for organic farming, which could reduce the initial cost burden and provide financial incentives to adopt eco-friendly practices. Leveraging these can lower operational costs and encourage faster growth. ii. Environmental Policies: Stricter environmental regulations regarding pesticide usage and sustainable farming practices support the business’s eco-friendly model. However, maintaining compliance with these policies requires additional operational vigilance, particularly in managing waste, water usage, and soil health. iii. Import Regulations: The competition from cheaper, imported vegetables, especially from India, poses a challenge. Any changes in import tariffs or regulations could impact the pricing and competitiveness of locally-produced organic vegetables, either benefiting or hurting the business. 15.2 Economic Factors The economic environment, both local and national, impacts customer spending habits and the cost structure for Pick Your Own Vegetables: i. Consumer Income: As Nepal’s middle-class population grows, disposable income increases, allowing more people to spend on premium products like organic vegetables. This trend supports the business’s model of offering pesticide-free, nutrient-rich produce. ii. Inflation and Input Costs: Rising inflation could increase the cost of organic seeds, fertilizers, and farm maintenance. This could lead to higher operational costs, affecting profitability unless passed on to consumers through price increases. Conversely, stable or decreasing inflation could help maintain competitive pricing. iii. Interest Rates: Higher interest rates on loans can increase the cost of financing for business expansion. For example, purchasing equipment or expanding the farm’s area could become more expensive if interest rates rise. Conversely, lower rates would make borrowing more affordable, facilitating growth. 15.3 Social Factors Socio-cultural trends play a significant role in determining market demand for Pick Your Own Vegetables: i. Health Consciousness: The rising awareness of healthy eating habits and a preference for organic, pesticide-free produce benefits the business. Consumers, especially families and health-conscious individuals, are increasingly willing to pay a premium for healthier, locally-sourced vegetables. ii. Cultural Connection to Farming: In Nepal, agriculture holds cultural significance. Offering a hands-on experience where people can connect with farming resonates well with consumers looking to engage in activities that align with their traditions and values. iii. Urbanization and Convenience: As urban areas grow and lifestyles become busier, consumers may have limited time for traditional farming experiences. However, this also creates an opportunity for Pick Your Own Vegetables to market its unique experience as a way to disconnect from urban life and reconnect with nature, especially for educational groups and families. 15.4 Technological Factors Technological advancements can provide opportunities and challenges for the business: i. Farming Technology: The adoption of new farming technologies, such as drip irrigation systems, can enhance farm productivity by reducing water waste and increasing yield. Investing in these technologies could improve operational efficiency and reduce long-term costs, particularly in a water-scarce region like Kathmandu Valley. ii. E-commerce and Online Marketing: The increasing use of digital platforms for marketing and selling produce presents a significant opportunity. Pick Your Own Vegetables can leverage e-commerce to expand its reach, offering subscription-based vegetable delivery services and using social media to drive awareness and customer engagement. iii. Sustainability Innovations: Technological advancements in organic farming practices, such as soil health monitoring tools and composting techniques, could further align the business with sustainable agriculture goals. Staying up-to-date with these innovations will ensure the farm remains competitive and eco-friendly. 6. Industry overview and market trends The organic agriculture industry has been witnessing substantial growth globally, driven by increasing consumer demand for healthier and environmentally sustainable food options. People are becoming more aware of the adverse effects of chemical pesticides, fertilizers, and genetically modified organisms on both health and the environment. As a result, the organic food sector has expanded from a niche market to a more mainstream option for health-conscious consumers. Major market trends are as follows: 6.1 Rising demand for organic food More consumers are choosing organic options due to health benefits and concerns about chemical residues in conventional produce. 6.2 Experience based consumption Consumers are seeking experiences beyond just purchasing products. Activities like farm visit and vegetable picking are gaining popularity. 6.3 Environmental consciousness Consumers are becoming more aware of the environmental impact of conventional farming practices and are looking for sustainable alternatives. 7. Business impacts 7.1 Positive impacts:  Promote health and wellness by providing access to fresh, nutrient-rich vegetables.  Encourage sustainable farming practices that benefit the environment.  Strengthens community ties by offering educational opportunities and hands on farming experiences. 7.2 Negative impacts:  Dependency on favorable weather conditions for crops growth.  Limited scalability due to the hands-on model, which may restrict production capacity.  Highest initial investment for organic farming infrastructure and potential capacity. 8. Marketing Plan (AIDA) 8.1 A: awareness i. Pamphlet Distribution: Design visually appealing pamphlets that highlight our unique offerings, benefits of organic vegetables, and the pick-your-own experience. Distribute these at local health food stores, schools, community centers, and during farmers’ markets. ii. Social Media Advertising Leverage platforms like Instagram and Facebook for targeted ads focusing on the local area. Use engaging visuals of the farm, vegetables, and happy customers picking produce. Sponsored posts should highlight special events or promotions, like seasonal harvest days. iii. Influencer Collaborations Partner with local food and lifestyle influencers to promote our farm. They can share their experiences through posts and stories, showcasing the joy of self-harvesting and the quality of our produce. Their authentic endorsement will help reach a wider audience. iv. Community Events Host open-house days or participate in local fairs and markets where people can sample produce and learn about our farm. This direct interaction builds brand recognition within the community. 8.2 I: interest i. Website Optimization: Create a user-friendly website with engaging content that describes our services, farming practices, and benefits of organic produce. Include a blog section for educational articles on sustainability, health benefits, and recipes using our vegetables. ii. Email Newsletter: Develop a monthly newsletter featuring updates, upcoming events, seasonal harvest schedules, and special promotions. Encourage website visitors to sign up for the newsletter to stay informed and engaged. iii. Interactive Social Media Content: Utilize polls, Q&A sessions, and behind-the-scenes videos on social media to pique interest. For example, showcase the process of planting, growing, and harvesting vegetables, which can deepen customer interest in the farm experience. 8.3 D: Desire i. Promotional Offers: Create attractive promotions to entice customers to visit. For example: • Buy 1 kg of vegetables and receive 100 grams of fresh coriander for free. • Purchase 5 kg of vegetables and get both coriander and chili peppers free. • Consider loyalty programs that reward repeat visits or purchases, further building desire among customers to engage with the farm. ii. Customer Testimonials: Share success stories and testimonials from satisfied customers who have enjoyed the pick-your-own experience. Highlight their stories on social media and the website to showcase the emotional and experiential benefits of the farm. 8.4 A: Action i. Call-to-Action Buttons: On the website and social media, include clear call-to-action buttons like “Book Your Visit Now,” “Subscribe for Updates,” or “Join Our Newsletter.” Make it easy for customers to take the next step toward engaging with the farm. ii. Special Events: Organize themed harvesting days (e.g., family fun days, educational workshops) that require prior registration. This encourages immediate action from potential customers while providing them with an engaging experience. iii. Guarantee of Freshness: Reinforce the quality of our vegetables by offering a freshness guarantee, ensuring customers receive the best possible produce. Highlight this guarantee in all marketing materials to build trust and encourage visits. Awareness Interest Desire Action Figure 4. AIDA model 9. Business economics i. Primary revenue source:  Direct sales to consumers who visit the farm to pick their own vegetables.  Revenue from selling pre-harvested vegetables at local markets and shopkeepers. ii. Secondary revenue source:  Hosting farm tours  Workshops on organic farming  Selling organic seeds  Educational tours or program for schools and community groups  Compost soil 10. Operational Milestones Table 3 operational milestones Years Milestones 1 • Establishment of farm within 5 ropani land. • Sell vegetables to 500 households and 15 shopkeepers on a regular basis. • Grow 2 k followers on facebook. • Hire 2 workers. 2 • Sell vegetables to 1000 household and 25 shopkeepers on a regular basis. • Promotion through facebok friends and paid websites on facebook. • Expand farm area from 5 ropani to 7 ropani. • Sell at least 10 types of vegetables at the market. • Hire 3 workers. • Buy machinery products like small tractor. • Worker training. 3 • To sell vegetables to 1500 households of Tarkeshwor municipality. • Door to door promotion for educational programs and workshops • Expand farm area from 7 to 10 ropani. 4 • Expansion of B2B relationships • Introduction of workshops and tours • Achieve operational sustainability • Maintain growth 5 • Opening a farm on second location • Expand product offerings. 11. Business model canvas Like all other business, our Pick Your Own Vegetables has also 9 building blocks of business which is depicted in Table 2 Table 4 Business model canvas Block Description Customer Segments Local families, health-conscious individuals, retail stores, and tourists. Value Proposition Fresh, pesticide-free vegetables with a pick-your-own farm experience for transparency and sustainability Channels On-farm sales, subscription boxes, retail partnerships, social media. Customer Relationships Personal support, loyalty programs, subscription boxes, community events. Revenue Streams Direct sales, subscriptions, farm tours, organic workshops, and educational programs Key Resources Farm land, organic seeds, irrigation, digital platforms, skilled staff. Key Activities Organic farming, marketing, customer engagement, and retail partnerships. Key Partnerships Local stores, schools, influencers, and community organizations. Cost Structure Land lease, equipment, labor, seeds, marketing, and logistics. 12. Financial Projection (3-Year Plan) Table 5 yearly revenue Revenue Year 1 Year 2 Year 3 Primary sources 8,00,000 13,00,000 18,00,000 1. Direct Vegetable Sales to Consumers Rs. 5,00,000 Rs. 8,50,000 Rs. 12,00,000 Projected Sales Volume 10,000 kg 17,000 kg 24,000 kg Price per kg Rs. 50 Rs. 50 Rs. 50 No. of Visits (Average 3 kg per Visit) 3,333 visits 5,667 visits 8,000 visits 2. Pre-Harvested Vegetable Sales to Shops Rs. 3,00,000 Rs. 4,50,000 Rs. 6,00,000 Projected Sales Volume 6,000 kg 9,000 kg 12,000 kg Price per kg Rs. 50 Rs. 50 Rs. 50 Secondary Revenue Rs. 35,000 Rs. 52,500 Rs. 270,000 1. Farm Tours (Educational) - - Rs. 1,50,000 Number of Tours - - 30 tours Price per Tour - - Rs. 5,000 2. Workshops on Organic Farming - - Rs. 120,000 Number of Workshops - - 20 Price per Workshop - - Rs. 6000 3. Sales of Organic Seeds & Compost Rs. 35,000 Rs. 52,500 Rs. 75,000 Units Sold 500 700 1000 Price per Unit 70 75 75 Total Revenue Rs. 835,000 Rs. 1,352,500 Rs. 2,070,000 Table 6 set up cost Cost Category Amount (NPR) Setting up the business Legal Fees Rs. 20000 Business Registration Rs. 12,000 Domain Name Registration Rs. 5,000 Business Licenses and Taxes Rs. 10,000 Other (Consultancy & Miscellaneous) Rs. 10,000 Total setting up the business Rs. 57000 Setting up the premises Lease Deposit and Advance Rent (Land for farming) Rs. 2,10,000 Fit-out (Farm infrastructure) Rs. 2,50,000 Utilities (Electricity, Water Connection) Rs. 50,000 Office Supplies and Equipment Rs. 70000 Other (Greenhouse setup) Rs. 1,00,000 Total setting up the premises Rs. 6,80,000 Equipment Farming Equipment (Plows, tillers, etc.) Rs.3 ,00,000 Vehicles (Transport for Vegetables) Rs. 2,50,000 Irrigation System (Drip irrigation) Rs. 1,00,000 Telecommunications (Phones, Internet) Rs. 20,000 Computers/Tablets (For managing bookings) Rs. 60,000 Other (Seeds, fertilizers, and basic tools) Rs. 50,000 Total Equipment Rs. 7,80,000 Starting operations Branding and Logo Design Rs. 10,000 Website Design (Online Booking System) Rs. 30,000 Marketing, Advertising, and Promotion Rs. 2,00,000 Working Capital (Labor and Utility Bills) Rs. 3,00,000 Other (Signboards, packaging materials)SS Rs. 25,000 Total Starting operations Rs. 5,65,000 Start-up Capital Equity Investment (Owner and Partners) Rs. 10,00,000 Borrowings (Loan from banks) Rs. 5,00,000 Founder’s Investment Rs. 5,00,000 Total Starting operations Rs. 20,00,000 Total Set-up Costs Rs. 4,082,000 Table 7Profit and loss forecast of year 1 Jan Feb March April May June July Sales Revenue 30,000 35,000 50,000 Rs60,000 Rs65,000 Rs90,000 Rs125,000 TOTAL REVENUES Rs30,000 Rs35,000 Rs50,000 Rs60,000 Rs65,000 Rs90,000 Rs125,000 Expenses Salaries Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rent Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Utilities Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Interest Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 TOTAL EXPENSES Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Result Net profit margin -Rs21,700 -Rs16,700 -Rs1,700 Rs8,300 Rs13,300 Rs38,300 Rs73,300 Aug Sep Oct Nov Dec Totals 135,000 Rs110,000 Rs85,000 Rs100,000 Rs150,000 Rs1,035,000 Rs0 Rs135,000 Rs110,000 Rs85,000 Rs100,000 Rs150,000 Rs1,035,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs25,000 Rs300,000 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs17,500 Rs210,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs5,000 Rs60,000 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs4,200 Rs50,400 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs51,700 Rs620,400 Rs0 Rs83,300 Rs58,300 Rs33,300 Rs48,300 Rs98,300 Rs414,600 Break-Even Point = Fixed Costs / (Price per Unit - Variable Cost per Unit) = Projected Revenue Growth= (Projected Revenue Next Year - Projected Revenue This Year) / Projected Revenue This Year Startup Burn Rate= Monthly Operating Expenses Runway= Cash Reserves / Burn Rate 13. SWOT analysis (Business). A SWOT analysis offers valuable insights for the strategic planning of our pick your own vegetable business. The aim is to leverage opportunities presented by increasing urbanization and sustainability trends while also tackling potential threats, including high initial costs and high dependency on customer visit. Below is an explanation of our business's SWOT analysis. Strength • Unique Business Model: The "Pick Your Own Vegetables" concept is a novel idea in the Kathmandu Valley. By allowing customers to harvest their own produce, it creates a personalized and interactive experience that sets it apart from traditional vegetable sellers and local markets. • Focus on Health and Sustainability: Offering organic, pesticide-free vegetables aligns with the growing demand for healthier food options. This focus on health and sustainability gives the business a competitive advantage as more consumers are opting for environmentally friendly and nutritious choices. • Direct Customer Engagement: By directly involving customers in the farming process, the business fosters stronger relationships and loyalty. The hands-on experience not only enhances customer satisfaction but also promotes repeat visits. • Educational Component: The farm's focus on educating visitors about sustainable agriculture adds value beyond the products. This can attract schools, families, and organizations looking for educational experiences, further solidifying the brand's reputation. Weakness • High Initial Costs: Establishing the farm, securing organic certifications, and setting up the infrastructure require significant upfront investment. Organic farming equipment, land leasing, and marketing expenses can strain the initial budget. • Dependency on Customer Visits: The business relies heavily on customer engagement through farm visits. Any decline in visits due to unfavorable weather, holidays, or personal schedules can impact sales. Limited scalability due to the farm's hands-on nature may restrict growth. • Weather-Dependent Operations: Since crop yields and customer experiences are tied to weather conditions, extreme weather events like heavy rains or droughts could negatively affect both vegetable production and farm visits. • Limited Product Variety Initially: While the farm may offer a selection of vegetables, the variety could be limited during initial stages of operation due to space, resources, or crop management challenges. This may not appeal to customers looking for a wide range of produce. Opportunity • Growing Demand for Organic Products: As health awareness continues to rise in Nepal, more people are actively seeking organic, chemical-free produce. The demand for sustainable and eco-friendly farming practices presents an opportunity to capture a larger segment of health-conscious consumers. • Experience-Based Consumption Trends: Increasing numbers of consumers, especially families and tourists, seek out unique experiences. The "pick your own" model capitalizes on this trend, offering a fun and educational activity that blends tourism with farming. • B2B Collaborations with Restaurants and Retailers: Partnering with local organic restaurants, cafes, and retail outlets provides an additional revenue stream. Supplying fresh vegetables to these businesses can create recurring sales and help the farm reach a wider audience. • Expansion of Educational Programs: There is growing interest in sustainable farming education. Hosting workshops, training programs, and tours for schools and community groups can attract a diverse customer base, while also serving as a secondary revenue stream. Threats • Competition from Local Farms and Traditional Sellers: While the organic market is still niche, other local farms or retail vegetable sellers may also adopt similar practices or marketing strategies. Traditional vendors who sell cheaper, non-organic produce can compete on price, making it harder for the farm to capture price-sensitive customers. • Market Saturation: As more farmers and sellers begin to focus on organic or pesticide-free produce, the market could become saturated. This could make it difficult for the farm to differentiate itself, especially if competitors offer lower prices or better convenience. • Dependence on Favorable Government Policies: Organic farming is subject to local and national regulations. Unpredictable government policies, such as taxes on organic produce, subsidies to competitors, or bureaucratic delays, could negatively affect operations and growth potential. • Threat of Imported Vegetables: The influx of cheaper, mass-produced vegetables from neighboring countries like India poses a threat. These imported vegetables, despite not being organic, could attract customers due to their lower prices, affecting local organic producers. 14. SWOT Analysis (Personal) Strength • Industry Knowledge: Deep understanding of sustainable agriculture, organic farming, and customer preferences for fresh, pesticide-free produce. • Location Advantage: Proximity to urban areas like Kathmandu provides easy access to a large customer base. • Customer Experience Focus: A 'pick your own' model fosters customer engagement, creating memorable and unique experiences that can build loyalty. • Flexibility: Ability to adapt to changing market demands and trends, ensuring offerings stay relevant to consumer preference Weakness • Resource Constraints: Limited financial resources or infrastructure may affect scaling operations in the early stages. • Marketing Reach: Awareness of the business may be restricted, especially in more remote areas, due to limited online presence or advertising. • Time-Intensive Model: The 'pick your own' experience may require more time commitment from customers, which may not appeal to everyone. • Supply Chain Management: Coordinating fresh produce logistics and ensuring timely deliveries can be challenging, especially during high-demand periods. Opportunity • Growing Demand for Organic Produce: Increasing awareness of health and environmental benefits boosts demand for organic, locally sourced vegetables. • Sustainability Trends: The focus on sustainable agriculture aligns with global environmental trends, attracting eco-conscious consumers and potential partnerships. • Expansion into Agri-Tourism: Opportunity to develop educational or tourism experiences on the farm, adding additional revenue streams. • E-commerce Growth: Expanding the business online to provide customers the convenience of pre-ordering vegetables for home delivery or pickup. Threats • Market Competition: Emerging competitors offering similar organic produce and experiences may impact market share. • Climate Change Risks: Unpredictable weather patterns and natural disasters pose risks to crop yield and supply. • Economic Uncertainty: Fluctuating consumer spending due to economic instability may affect demand for premium-priced organic products. • Regulatory Changes: Potential changes in agriculture policies, taxes, or organic certifications could increase operating costs or complicate compliance. 15. PEST Analysis for Pick Your Own Vegetables A PEST analysis examines the external macro-environmental factors that could impact the operations and growth of the business. For Pick Your Own Vegetables, these factors are crucial for understanding the environment in which the business operates and for planning strategic actions accordingly. 15.1 Political Government policies and regulations significantly influence the agricultural sector. For Pick Your Own Vegetables, understanding and adhering to these political influences is essential: i. Agricultural Subsidies: The Nepalese government offers various subsidies for organic farming, which could reduce the initial cost burden and provide financial incentives to adopt eco-friendly practices. Leveraging these can lower operational costs and encourage faster growth. ii. Environmental Policies: Stricter environmental regulations regarding pesticide usage and sustainable farming practices support the business’s eco-friendly model. However, maintaining compliance with these policies requires additional operational vigilance, particularly in managing waste, water usage, and soil health. iii. Import Regulations: The competition from cheaper, imported vegetables, especially from India, poses a challenge. Any changes in import tariffs or regulations could impact the pricing and competitiveness of locally-produced organic vegetables, either benefiting or hurting the business. 15.2 Economic Factors The economic environment, both local and national, impacts customer spending habits and the cost structure for Pick Your Own Vegetables: i. Consumer Income: As Nepal’s middle-class population grows, disposable income increases, allowing more people to spend on premium products like organic vegetables. This trend supports the business’s model of offering pesticide-free, nutrient-rich produce. ii. Inflation and Input Costs: Rising inflation could increase the cost of organic seeds, fertilizers, and farm maintenance. This could lead to higher operational costs, affecting profitability unless passed on to consumers through price increases. Conversely, stable or decreasing inflation could help maintain competitive pricing. iii. Interest Rates: Higher interest rates on loans can increase the cost of financing for business expansion. For example, purchasing equipment or expanding the farm’s area could become more expensive if interest rates rise. Conversely, lower rates would make borrowing more affordable, facilitating growth. 15.3 Social Factors Socio-cultural trends play a significant role in determining market demand for Pick Your Own Vegetables: i. Health Consciousness: The rising awareness of healthy eating habits and a preference for organic, pesticide-free produce benefits the business. Consumers, especially families and health-conscious individuals, are increasingly willing to pay a premium for healthier, locally-sourced vegetables. ii. Cultural Connection to Farming: In Nepal, agriculture holds cultural significance. Offering a hands-on experience where people can connect with farming resonates well with consumers looking to engage in activities that align with their traditions and values. iii. Urbanization and Convenience: As urban areas grow and lifestyles become busier, consumers may have limited time for traditional farming experiences. However, this also creates an opportunity for Pick Your Own Vegetables to market its unique experience as a way to disconnect from urban life and reconnect with nature, especially for educational groups and families. 15.4 Technological Factors Technological advancements can provide opportunities and challenges for the business: i. Farming Technology: The adoption of new farming technologies, such as drip irrigation systems, can enhance farm productivity by reducing water waste and increasing yield. Investing in these technologies could improve operational efficiency and reduce long-term costs, particularly in a water-scarce region like Kathmandu Valley. ii. E-commerce and Online Marketing: The increasing use of digital platforms for marketing and selling produce presents a significant opportunity. Pick Your Own Vegetables can leverage e-commerce to expand its reach, offering subscription-based vegetable delivery services and using social media to drive awareness and customer engagement. iii. Sustainability Innovations: Technological advancements in organic farming practices, such as soil health monitoring tools and composting techniques, could further align the business with sustainable agriculture goals. Staying up-to-date with these innovations will ensure the farm remains competitive and eco-friendly. Tiji Festival Trek In Upper Mustang

Tiji Festival Trek In Upper Mustang Highlights 

  • Experience the vibrant three-day Tiji festival with traditional Tibetan rituals and masked dances.
  • Engage in dancing and singing traditional music that significantly influences Tibetan Buddhism.
  • Explore the historical palaces, courtyards, and alleys of Upper Mustang during the festival.
  • Trek through dramatic cliffs and gorges, enjoying stunning views of the Annapurna and Dhaulagiri ranges.
  • Explore culturally significant monasteries like Namgyal Gompa and Tingkhar.

Best time for Tiji Festival Trek in Upper Mustang

The best time to trek to the Tiji Festival in Nepal is during the spring and autumn seasons. These periods offer the most favorable weather conditions, with clear skies and optimal temperatures for trekking.

Late April to Early May

Late April to early May is suitable for the Tiji Festival in Upper Mustang because the Tiji Festival in 2024 is expected to take place from Late April to early May.

  • Weather Conditions: The weather is stable with clear skies, low humidity, and pleasant temperatures, similar to spring. Daytime temperatures range from 10°C to 20°C at lower elevations, while it is cooler at higher altitudes.
  • Clear Views: Autumn is known for its crisp air, providing excellent visibility of the surrounding peaks and landscapes.
  • Festivals: This season aligns with the major festival in the Upper Mustang known as Tiji.
  • Crowds: Late April to early May is the peak trekking season in Nepal, the Tiji Festival Trek trail is more crowded compared to other treks.

Itinerary

  • Accommodation Star Hotel
  • Max Altitude 1400 m
  • Meal

Greetings and welcome to Nepal! This is a land of towering Himalayan peaks, lush greenery, rich cultural diversity, and stunning valleys. Upon your arrival at the airport, a representative from the Kalpa Holidays will meet you, aligning with your flight schedule, and they will assist in transferring you to your hotel. After you’ve checked in, a brief overview of your upcoming trip will be provided. If you wish to explore the city on foot, feel free to inquire with your guide, who will do their best to organize a suitable walking excursion based on your arrival time.

  • Accommodation Star Hotel
  • Max Altitude 1400 m
  • Meal Breakfast, Lunch, and Dinner

We have two options to reach Pokhara. A flight from Kathmandu takes about 25-30 minutes, offering stunning views of the Himalayas and rivers like Trishuli, Marsyangdi, and Madi. We’ll handle all arrangements for a hassle-free trip. Alternatively, we can take an 8-hour car/jeep ride along the scenic Prithivi Highway, with stops for meals and breaks, passing rivers, forests, fields, villages, and towns. If we fly, we’ll have time to explore Pokhara Valley and enjoy activities like boating on Phewa Lake. If we drive, we’ll arrive in the evening, with time to explore Lakeside, witness the Sandhya Aarati ceremony, and shop for trekking essentials. Our overnight stay will be in the Lakeside area.

  • Accommodation Tea House
  • Max Altitude 2804 m
  • Meal Breakfast, Lunch, and Dinner

Today we will fly from Pokhara (822 m) to Jomsom (2700 m), which takes approximately 25 minutes, offering us a breathtaking view of the Annapurna and Dhaulagiri. From Jomsom, we will start our trekking journey to Kagbeni, a getaway in the Upper Mustang. Along the way to Kagbeni, we will encounter traditional villages, ancient monasteries, and unique terrain. After approximately 2 to 3 hours, we will reach Kagbeni, where we will spend a night.

  • Accommodation Tea House
  • Max Altitude 3050 m
  • Meal Breakfast, Lunch, and Dinner

After breakfast, our trek starts from Kagbeni to Chhuksang and passes through ancient monasteries, narrow alleys, and traditional mud-brick houses. After 5 to 6 hours of trekking, we will reach Chhuksang, known for its unique red cliffs, caves, and ancient fortified settlements, which also reflect Tibetan culture and traditions. Overnight, we will stay at a comfortable tea house.

  • Accommodation Tea House
  • Max Altitude 3500 m
  • Meal Breakfast, Lunch, and Dinner

Today we will start our trekking journey through the hills, which takes 6 to 7 hours to reach Syangboche. The trail passes through the rice and buckwheat fields, and on the way we will visit Rachung Cave, offering us a wonderful view of Himalayan peaks like Annapurna, Nilgiri, and Tilicho. After a few hours of walking from Rachung Cave, we will arrive in Syanboche, where we will spend a night.

  • Accommodation Tea House
  • Max Altitude 3620 m
  • Meal Breakfast, Lunch, and Dinner

After breakfast, today we will trek to Drakmar. Our trek starts with a short descent, crosses a small river, and ascends towards Ghami La Pass (3765 m) and Nyi La Pass (4010 m). Then we will pass through the longest Mani wall and climb up towards Drakmar. We will spend a night at a comfortable lodge.

  • Accommodation Tea House
  • Max Altitude 3840 m
  • Meal Breakfast, Lunch, and Dinner

Embark on a trek to Lo-Manthang. Today we will ascend to Lo La Pass (3950 m)  and reach the town of Lo-Manthang, offering us a breathtaking view of the mountain including Bhrikuti Peak (6460 m). We will spend a night at Lo-Manthang at a comfortable tea house.

  • Accommodation Tea House
  • Max Altitude 3840 m
  • Meal Breakfast, Lunch, and Dinner

This is the first day of the Tiji Festival in Lo-Manthang. The festival begins with the unrolling of a large, three-story Thanka painting featuring images of Padma Sambhava, also known as Guru Rimpoche. We will spend a day watching local dances and celebrations, where people will be dressed in traditional clothes. We will see women wearing traditional jewelry and Buddhist monks in their robes, giving you a taste of a different culture. A special masked dance will tell the mythical stories of the Tiji Festival. In the end, Dorje Jono, an incarnation of Lord Buddha, defeats a demon, ends a plague, and brings peace to the region. We will stay overnight in Lo-Manthang.

  • Accommodation Tea House
  • Max Altitude 3840 m
  • Meal Breakfast, Lunch, and Dinner

This is day 2 of the Tiji Festival, and we will enjoy the dances of the Tibetan Lamas. The purpose of this dance is to chase away hunger and evil spirits in the region. A combination of vibrant costumes, intricate masks, 12-foot horns, butter cakes, yaks, pigeons, dogs, and several other native elements makes this festival a visual delight. We will spend a night in Lo-Manthang at a comfortable tea house.

  • Accommodation Tea House
  • Max Altitude 3840m
  • Meal Breakfast, Lunch, and Dinner

On the final day of the Tiji Festival, we will hike to Namgyal Gompa, located at the top of the hill. It is significant since it serves as a court for the local community. We will return to the village for the evening celebration. On the last day, the demon’s evil remains are destroyed. The demons put on the old tiger skin and attacked it with old guns, arrows, bows, and catapults.

  • Accommodation Tea House
  • Max Altitude 3840 m
  • Meal Breakfast, Lunch, and Dinner

Today, after breakfast, we will leave Lo-Manthang behind and head for Tsarang. Start the day by ascending, and after crossing the river, we will descend towards Tsarang, located at the top of the Tsarang Chu Canyon. Here, we will visit Dzong and the Red Gompa. Overnight, we will stay at a comfortable lodge.

  • Accommodation Tea House
  • Max Altitude 3820 m
  • Meal Breakfast, Lunch, and Dinner

Today is the 12th day of our Tiji Festival. We’ll start by descending to Syangboche. The trek begins with a slight climb, then we’ll head down to Akiama. From there, the path takes us to Tama Gaon at 3,710 meters. Continuing on, we’ll descend past small streams and barley fields. After 6 to 7 hours of walking, we’ll reach Syangboche, where we’ll stay for the night.

  • Accommodation Tea House
  • Max Altitude 3800 m
  • Meal Breakfast, Lunch, and Dinner

After having breakfast, today we will start our trek by following Syangboche Khola and Mustang Khola to reach Chhusang. On the way, we will visit Chungsi Cave, located at the bank of Syangbohe Khola, and continue our walk along the riverside, experiencing breathtaking views of the Himalayas. After approximately 6 to 7 hours of trekking, we will reach Chhusang, where we will spend a night.

  • Accommodation Tea House
  • Max Altitude 2980 m
  • Meal Breakfast, Lunch, and Dinner

We will start our trekking journey after breakfast. Walking along the Kali Gandaki River, we will reach Kagbeni, where we will stop for lunch. After approximately 6 to 7 hours of trekking, we will arrive in Jomsom, where we will spend a night.

  • Accommodation Star Hotel
  • Max Altitude 2700 m
  • Meal Breakfast

Today we will fly from Jomsom to Pokhara via Kali Gandaki Gorge, which takes approximately 25 minutes. This journey offers us lush valleys and panoramic views of the Himalayas, including Annapurna and Dhaulagiri. Upon arrival in Pokhara, check in at the hotel, and in the evening, we will explore the city by walking.

  • Accommodation Star Hotel
  • Max Altitude 1400 m
  • Meal Breakfast

After enjoying breakfast in the morning, we’ll start our journey back to Kathmandu. Our return trip offers the same two options as your journey from Kathmandu to Pokhara. Upon arrival, you will be transported to your hotel for an overnight stay.

With the remaining time, you can explore the exquisite Kathmandu Durbar Square or other culturally significant sites within the city, which boast a wealth of heritage. Your night will be spent in Kathmandu.

  • Accommodation
  • Max Altitude
  • Meal Breakfast

As our delightful Tiji Festival Trek in Nepal concludes, we’ll arrange for your transfer to the airport, ensuring you arrive approximately 3 hours before your flight. It has been our privilege to be a part of your enriching cultural and natural journey, and we look forward to the opportunity to serve you again in the future.

Inclusions

What’s Included

  • Airport Transfers: Arrival and departure transfers to and from Kathmandu’s Tribhuvan International Airport.
  • Accommodation: Accommodation in standard hotels in Kathmandu and Pokhara with breakfast included. Lodging in teahouses or trekking lodges during the trek.
  • Transportation: All necessary transportation during the trek, including the drive from Kathmandu to Pokhara and Nayapool.
  • Domestic Flights (optional): If you choose to fly from Kathmandu to Pokhara, the cost of the flight is included in the package.
  • Meals: All meals (breakfast, lunch, and dinner) during the trek. Meals are typically from a set menu at the teahouses.
  • Experienced Guide: An experienced trekking guide with a good knowledge of the local culture, history, and trekking routes.
  • Porters: Porters to carry your main luggage (up to 10-15 kg per person) during the trek, allowing you to hike with a lighter daypack.
  • Trekking Permits: All necessary trekking permits, including the Annapurna Conservation Area Permit (ACAP) and Trekkers’ Information Management System (TIMS) card.
  • Hot Springs: Entry to the natural hot springs in Jhinu Danda.
  • First Aid: Basic first aid kit and emergency oxygen supply.

What’s Excluded

  • International Flights: The cost of international flights to and from Nepal is not included in the package.
  • Nepal Visa: The cost of obtaining a tourist visa for Nepal upon arrival at the airport is not included.
  • Travel Insurance: It is highly recommended to have travel insurance that covers trekking activities, medical emergencies, and evacuation.
  • Meals in Kathmandu and Pokhara: Lunch and dinner in Kathmandu and Pokhara are not included in the package.
  • Personal Expenses: Expenses such as additional snacks, beverages, souvenirs, and tips for guides and porters are not included.
  • Additional Activities: Any optional activities, such as paragliding or extra sightseeing in Kathmandu or Pokhara, are not included.
  • Sleeping Bag and Trekking Gear: You may need to rent or purchase trekking gear and a sleeping bag if you do not have your own.
  • Extra Nights: Any additional nights of accommodation in Kathmandu or Pokhara outside the trek itinerary are not included.
  • Extra Costs Due to Delays: Costs incurred due to flight delays, road closures, or other unforeseen circumstances are not covered.
  • Personal Medications: Any personal medications or medical expenses are not included.

Check Availability & Private Trip

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End Date 17/11/2024
Price 2950
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End Date 17/04/2025
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End Date 06/05/2025
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End Date 25/05/2025
Price 2940
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Essential Info

Essential Accessories:

Trekking in the Annapurna region requires appropriate gear and clothing to ensure your comfort, safety, and enjoyment. Here is a list of necessary equipment and clothing for the Upper Mustang Tiji Festival Trek.

General Clothing:

Moisture-Wicking Base Layers

  1. Lightweight, moisture-wicking t-shirts (synthetic or merino wool)
  2. Moisture-wicking undergarments

Insulating Layers

  1. Fleece jacket or pullover
  2. Insulated down or synthetic jacket (for higher altitudes and colder nights)

Outer Layers

  1. Waterproof and breathable shell jacket
  2. Waterproof and breathable shell pants (zippered for ventilation)

Trekking Pants

  1. Lightweight, quick-dry trekking pants
  2. Convertible pants (for adjustable comfort)

Headwear

  1. Warm beanie or hat
  2. Sun hat or cap with neck protection
  3. Buff or neck gaiter

Hand wear

  1. Lightweight gloves (for lower elevations)
  2. Insulated gloves or mittens (for higher elevations and cold nights)

Footwear

  1. Sturdy, waterproof trekking boots with ankle support
  2. Comfortable trekking socks (moisture-wicking and cushioned)
  3. Gaiters (optional, for added protection in snow or rain)

Trekking Gear:

  1. Backpack: Comfortable, well-fitting daypack (20-30 liters) for your essentials during the day
  2. Sleeping Bag: A warm and suitable sleeping bag (rated for the season and temperature)
  3. Sleeping Pad: Lightweight, insulated sleeping pad for added comfort and insulation
  4. Trekking Poles: Collapsible trekking poles for stability and support on steep descents and ascents
  5. Headlamp: A reliable headlamp with extra batteries for early morning starts or late-night use
  6. Water Bottles or Hydration System: At least two 1-liter water bottles or a hydration reservoir to stay hydrated on the trail
  7. Sunglasses: High-quality, UV-protective sunglasses with side shields for glacier travel (if trekking during snow season)
  8. Trekking Towel: Quick-dry, lightweight trekking towel for personal hygiene.

Electronics:

  1. Camera and Accessories: If you wish to carry a camera with you, make sure that you have extra batteries, memory cards, charging equipment, portable power bank, and adapters. Also, ensure that you have a water-resistant camera bag.
  2. Mobile Phone: Mobile phone with a local SIM card for communication and navigation (if needed).
  3. Maps and Navigation: Detailed trekking map or GPS device to help you navigate the trails.

Personal Comfort:

  1. Sunscreen and Lip Balm: High SPF sunscreen and lip balm with UV protection to prevent sunburn.
  2. Insect Repellent: Insect repellent to protect against mosquitoes and other insects.
  3. Trekking Permit and TIMS Card: Keep your trekking permits and TIMS card in a waterproof pouch or bag for safekeeping.

Optional Items:

  1. Book or Entertainment: A book, Kindle, or other entertainment for downtime at tea houses in the evenings.
  2. Travel Pillow: An inflatable or compressible travel pillow for added comfort while sleeping.
  3. Earplugs: Earplugs to block out noise in teahouses and ensure a good night’s sleep.
  4. Trekking Umbrella or Raincoat: A compact trekking umbrella or raincoat for rain protection, especially during monsoon season.
  5. Duffel Bag: A sturdy duffel bag for storing extra gear that you don’t need on the trek. Leave this at your hotel in Pokhara during the trek.
  6. Trekking Insurance: Comprehensive travel insurance that covers trekking at high altitudes, emergency evacuation, and medical expenses.

Miscellaneous:

  1. Toiletries: Personal hygiene items (toothbrush, toothpaste, biodegradable soap, hand sanitizer, toilet paper, etc.)
  2. First Aid Kit: A basic first aid kit with essentials such as bandages, antiseptic wipes, blister treatment, pain relievers, and any personal medications.
  3. Water Purification: Water purification tablets or a water filter to treat water from natural sources.
  4. Travel Documents: Passport, visa, travel insurance, permits, and photocopies of important documents, kept safe in a water-proof pouch.
  5. Cash: Sufficient Nepali Rupees (in small denominations) for expenses along the way, as ATMs may not be available in remote areas.

 

Essential Information:

Altitude Sickness Information

  1. Altitude sickness, also known as Acute Mountain Sickness (AMS), can occur when ascending to higher altitudes too rapidly.
  2. Symptoms include headache, nausea, dizziness, fatigue, and shortness of breath.
  3. We prioritize your safety: our guides are trained to monitor symptoms, and our itineraries allow for proper acclimatization.

Fitness & Experience Required

  1. Upper Mustang Tiji Festival Trek is graded as moderate.
  2. Good physical fitness is crucial. Regular cardiovascular exercises are recommended for optimal preparation.
  3. While prior trekking experience is beneficial, many trekkers with determination and fitness successfully complete the trek with us.

Visas & International Flights

  1. Upon arrival in Kathmandu, most nationalities can obtain a Nepalese visa.
  2. Ensure your passport is valid for at least six months from your travel dates.
  3. Anyone from anywhere in the world can reach Nepal using various modes of transportation, including air and land. Waterways, although the last option is less common due to Nepal being a landlocked country.
  4. Visa and Immigration: Upon arrival at TIA, travelers are required to go through immigration procedures. Depending on your nationality, you might need a visa to enter Nepal. Some nationalities can obtain a visa on arrival. Also if you do not want any hassle in the airport then you can also apply before your arrival online from https://nepaliport.immigration.gov.np/online
  5. Customs: After clearing immigration, travelers proceed to the customs area. It’s important to declare any items that need to be declared and adhere to the customs regulations of Nepal.
  6. By Air: Tribhuvan International Airport (TIA) in Kathmandu is the main international airport in Nepal, in the near future two more international Airports; Pokhara International Airport and Gautam Buddha International Airport will also be at your service. Make sure to inquire before your travel date. It serves as the primary gateway for travelers from around the world. Here’s how reaching Nepal by air typically works:
  • Flights: Various international airlines operate flights to Tribhuvan International Airport (TIA) from major cities across the globe. These flights connect major hubs like Dubai, Doha, Delhi, Bangkok, Singapore, Kuala Lumpur, Istanbul, and more to Kathmandu. Travelers can book direct flights or connect through one of these hubs.
  • Our team can assist in arranging international flights to and from Tribhuvan International Airport (TIA) in Kathmandu.

Medical Information

  1. We strongly recommend a pre-trek health checkup with your doctor.
  2. Discuss any pre-existing medical conditions and medications you may be taking.
  3. Carry necessary prescriptions and medications during the trek.
  4. Safety standards in Nepal are not always equal to what you might be used to in your home country. Stomach issues that often bother travelers in this part of the world can cause dehydration. Rehydration treatment sachets may count as the most important part of your first aid kit when trekking or hiking through places like Nepal.
  5. It would also be a great idea to carry mosquito and insect repellents to safeguard against possible insect bites, rashes, or allergies. However, risks are minimal during winter, even in national parks and other areas with hot/humid climates. Still, being well-prepared is always the best option.
  6. The air quality in urban areas can be very poor due to carbon emissions. In suburbs or rural areas too, dusty roads can lead to poor air quality at times. Wearing a mask in such areas and while in local markets is a good way to safeguard from breathing difficulties and possible illness.

Should there be any necessity, our team is capable to get you the necessary medical attention, including first aid and further assistance. The areas we go through are well facilitated with adequate drug stores, pharmacies, and even private clinics and hospitals. General service hours are as follows:

Drug Stores and Pharmacies   : 09:00 hrs – 17:00 hrs

Government Health Clinics    : 09:00 hrs – 17:00 hrs

Private Health Clinics             : 09:00 hrs – 17:00 hrs

Major Private Health Clinics  : 09:00 hrs – 17:00 hrs

Government Hospitals            : 24 hrs (including emergency services)

Private Hospitals                     : 24 hrs (including emergency and rescue services)

Travel Insurance

  1. Comprehensive travel insurance covering trekking at high altitudes is mandatory.
  2. Travel insurance is a crucial safeguard for travelers. It provides protection against unforeseen events like trip cancellations, delays or interruptions, medical emergencies, emergency evacuation, lost luggage, and more.
  3. It is essential to choose a policy that suits your needs. Understand coverage, and be aware of exclusions.
  4. Travel insurance can be purchased for single or multiple trips and should be an integral part of your travel planning for a worry-free journey.
  5. Our trekking insurance partners offer policies that include emergency evacuation and cover all potential trek-related risks.

Trekking Crews

Kalpa Holidays ensures that our guides are well-qualified and experienced. Guides typically undergo training that includes:

  1. First aid and wilderness medical training.
  2. Navigation and map reading.
  3. Altitude sickness recognition and management.
  4. Emergency response and evacuation procedures.
  5. Cultural sensitivity and local customs.

Our porters are well-trained and carry your main luggage, allowing you to hike comfortably.

Currency Exchange

  1. The local currency is Nepalese Rupees (NPR).
  2. Currency exchange services are widely available in Nepal, especially in major cities and tourist areas. You can exchange foreign currency at banks, exchange offices, and even some hotels.
  3. Exchange rates can vary, so it is recommended to shop around for the best rates before making a transaction.
  4. It is also important to note that using credit and debit cards is becoming more common, especially in urban areas.

Weather Condition

  1. Weather conditions vary based on altitude and time of year.
  2. Lower altitudes experience warm days and cold nights, while higher altitudes can be considerably colder.
  3. Be prepared for sudden weather changes, especially in higher regions.

Food and Nutrition Care

  1. While trekking, we provide meals and care for your nutritional needs. The main local dish for lunch or dinner is Daal Bhat – rice and lentils served with various curries. Breakfasts can vary depending on trip routes and regions.
  2. As you ascend to higher altitudes, food prices may increase due to the challenges of transportation. Special meals to try on this trek include Gurung Bread – a deep-fried bread, and Rosti – a hearty potato cake. You can order Rosti with two eggs on top for a filling meal.
  3. We strongly encourage minimizing the use of plastic during the trek. This includes using boiled water and carrying a refillable water bottle instead of buying water in disposable plastic bottles.

Accommodation

  1. Nepal offers a wide range of accommodations to cater to the needs of various travelers. From budget options for backpackers to luxurious hotels for those seeking a splendor indulgence, Nepal has something to offer for everyone.
  2. Accommodation options range from basic to comfortable lodges and tea houses along the route. Rooms are typically twin-sharing with basic amenities.
  3. Given the limited availability, our team ensures advance bookings for your comfort.
  4. It is important to note that accommodation options and standards can vary significantly depending on the location and remoteness of the area. Before traveling to Nepal, it is recommended to research and book accommodations in advance, especially during peak tourist seasons, to ensure a comfortable and enjoyable stay.

Vehicle

  1. Domestic flights from Kathmandu to airport nearest to your trekking route or region are the common mode of transport to start the trek.
  2. Local transportation might include occasional use of four-wheelers, local shuttle-busses, mules, yaks, etc. for shorter or easier transfers.

Communication Access

  1. Mobile network coverage is limited in remote areas along the trekking route.
  2. Wi-Fi and charging facilities are available at selected lodges for a nominal fee.
  3. Carry a portable charger or power bank to recharge devices.
  4. Charging facilities are offered at lodges for a fee to keep your devices powered.

Safety & Security

  1. Your safety is the top-most priority for us. We ensure that our trekking team is equipped with necessary gear, equipment, and comprehensive first-aid kits.
  2. Our experienced leaders and guides possess extensive knowledge and are trained in first-aid to handle any health emergencies that may arise. If a trekker falls ill due to altitude, they can decide whether to continue or descend, with their well-being as the primary concern.
  3. Always follow their guidance for safety protocols and route adjustments.
  4. Staying hydrated, well-rested and attentive, contributes to a secure trekking experience.
  5. In case of emergencies, we have access to rescue helicopters for evacuations.

Extra Personal Cash

  1. We recommend that all our clients carry personal spending money to cover visa fees, insurance, beverages, snacks, other incidental spending, and souvenirs.

Group or Single Trip

  1. Choose between group treks with set departure dates or opt for a private trip tailored to your preferences.
  2. Group treks provide the opportunity to bond with fellow trekkers and share experiences while private treks ensure that you get more time and ease that suit your requirements the best

Responsible Travel

  1. We emphasize responsible travel, respecting local culture, people, traditions, and the environment.
  2. Minimize waste, avoid single-use plastics, and adhere to Leave No Trace principles.

Trip Extensions

  1. Extend your adventure with cultural tours in Kathmandu or explore other trekking routes in Nepal.
  2. Take advantage of your free time with activities such as city sightseeing, jungle safaris, paragliding, white-water rafting, or others that are popular and exciting near your trek regions.
  3. Adding sub-destinations of interest is also an option.

Secure Payment Mode

  1. In Nepal, secure payment methods are essential for safe and reliable financial transactions, especially in the travel and trekking context. Travelers have various options for secure payments, including cash, credit and debit cards, traveler’s cheques, mobile payment apps, bank transfers, online payment portals, PayPal, Western Union, MoneyGram, bank cheques, and cash-on-delivery for e-commerce transactions.
  2. Bank transfers are suitable for more extensive transactions, and online payment portals are offered by travel agencies. PayPal is available for online payments, and Western Union and MoneyGram can be used for international money transfers.
  3. Always exercise caution and use reputable businesses to avoid fraud and scams. Keep transaction records and receipts for security. Before traveling to Nepal, check with your bank to ensure your cards are suitable for international use and inform them of your travel plans to prevent card blocks.

Trips notes:

This trip is ideal for those who want to witness the beauty of the mountains and explore typical Nepalese villages, locals, and how they live a traditional life in the Himalayas.

This trek consists of the following categories of activities:

Nature Trails

This trek will take you through remote areas and nearby forests filled with trees, native flora, and even wildlife. Changes in topography, physical activity, height, temperature, and air quality can all be found on this type of trails. You will be able to become accustomed to all of these things on this particular trail at a steady and comfortable pace.

Village Trails

Village excursions are usually enjoyable since you may observe and learn about the way of life of the locals. Even though one of the reasons people travel is to experience other cultures, some of these differences may come as a surprise to many people given the drastic changes even in basic aspects like food, hygiene, socio-cultural aspects, and communal ethics and manners. The trail crosses through semi-rural and rural communities, enabling you to adjust to these variations tolerably.

Panoramic Trails

On various parts of the route, panoramic trails frequently include community paths and nature trails. Destinations or paths as such need to be situated atop hills or forests in order to provide the best viewpoint of the surrounding beauties and one that is panoramic. As a result, these pathways will lead you to higher locations with fewer people and more natural scenery. The likelihood of seeing nicer panoramas grows along with height, as does the difficulty. The air is constantly thinner and more difficult to reach higher altitudes. However, this trail allows you to feel these things gradually because the terrain is not as challenging and the endpoint, despite being higher up, is easily accessible.

Cultural and heritage trails

Nepal offers an infinite number of wonders to be amazed at within the limited confines of geographical boundaries. The Himalayas, glistening lakes, incredible biodiversity, and the great range of cultural practices make Nepal an ideal destination for all kinds of tourists. While the Himalayas are unquestionably the main attraction of vacations to Nepal, the beauty of the nation’s culture comes to a close second. Nepal is home to a surprising variety of ethnic groups, each of which has its own culture, language, customs, and social mores. Trekking along cultural and heritage trails is a means to explore the country’s cultural characteristics, which mix beautiful natural scenery with age-old customs.

 

FAQs

Participating in the Tiji Festival Trek in Upper Mustang demands a good fitness level and readiness for high-altitude challenges. While prior trekking experience is beneficial, it's not mandatory. May's unpredictable weather requires preparation for cold temperatures and potential precipitation. Adequate packing skills and mental resilience are essential for the trek, known for its uneven terrain.

These amenities will be accessible at the majority of locations within your guesthouse reception for a nominal service fee. Remember to bring your own adapters!

In Kathmandu, budgeting $10-15 should cover your expenses for both lunch and dinner, with the actual amount depending on your personal spending preferences. For trekking, allocating $15-20 per day is sufficient to purchase water bottles, chocolates, and a few beverages.

ATM and credit card services are accessible in Kathmandu, Pokhara, and Jomsom. However, beyond these locations, cash payments are required for various services.

The Tiji festival, a three-day ritual, is scheduled to be observed on May 5th, 6th, and 7th, 2024. This celebration follows the Tibetan calendar.

Most teahouses offer a tasty variety of mostly vegetarian dishes like pasta, tuna bakes, noodles, potatoes, eggs, dal-bhat, bread, soups, and fresh vegetables (depending on the season). They also serve desserts like apple pies, pancakes, and sometimes custard. Garlic-based items are common, and it's recommended to eat them daily for acclimatization. In larger villages, you might find some meat options on the menu. Hot chocolate, tea, coffee, hot lemon, and soft drinks are always available. Dinners and breakfasts are usually provided at the lodge where you stay, while lunch is eaten on the way to your destination.

Bottled water is easily accessible in the majority of locations. If you prefer to consume tap water, it's advisable to utilize a water purifying device, preferably one that you possess.

Predicting mountain weather is famously challenging. Typically, nights are extremely cold, while daytime temperatures tend to be milder. Winter, specifically January and February, may be colder, but sunny days can still offer warmth and beauty. Snowfall is expected in January, February, and December. The temperatures inside teahouses/lodges are generally well-regulated, and sitting by a fire is an option for staying warm. Daytime temperatures can range from a high of 20 degrees Celsius to a low of 15 degrees Celsius.

Typically, teahouses and lodges offer hot water shower amenities. In cases where this service is unavailable, the establishments will supply a hot water bucket instead. You are responsible for covering the shower expenses, and the cost may differ depending on the location.

Typically, teahouses and lodges come equipped with shared restroom facilities that are generally well-maintained. However, a few establishments now provide private bathrooms. We strive to offer you the optimal choice in this aspect whenever feasible.